If it seems like 727 West Madison hasn’t gotten any taller the past few days, it’s for good reason: The 44-story apartment tower by FitzGerald has topped out. Lendlease accomplished the feat some time during the end of May.
You might also have noticed the parking podium is wearing a new outfit. Panels have been added on the south facade to help disguise the parking portion of the building. And it’s a good look.
This is still a fun building to watch, even though the B.U.C. HQ is no longer across the Kennedy. This FitzGerald-designed apartment tower for Fifield Companies and F&F Realty will rise to 44 floors before all is said and done. That’s Lendlease out there doing the heavy lifting.
727 West Madison will deliver 492 new apartments with 375 parking spaces to the Greektown section of the West Loop. The tower will share amenities with the Crowne Plaza Hotel next door, upon whose former parking lot its being erected. It is expected to open late in 2018.
It’s only reached about half of its eventual height, and already 727 West Madison is cutting quite a figure along the Kennedy Expressway in Greektown. The FitzGerald-designed apartment tower, like most under-construction skyscrapers, is best seen on a sunny day, and that was the case on Tuesday when we strolled over to the West Loop for a peek.
As if being curvy wasn’t enough, 727 West Madison is gettin’ all glassy now too. The first two levels of curtain wall above the podium are complete, and a third level has been started. Overall, it looks like Lendlease has progressed up to about the 20th story. Almost halfway home!
There are lots of curve puns, oval jokes, and round remarks to be made about 727 West Madison, the 44-story apartment tower from Fifield Companies and F&F Realty. And that’s a good thing; it means the unique shape of this 492-unit apartment tower along the Kennedy Expressway in the Greektown section of the West Loop is coming into clear view. The ellipse eclipses all those squares and rectangles out there. We need some of this variety in our new architecture.
We’re counting Lendlease’s progress at about 15 stories to date. A little simple math tells you that puts them about one-third of the way to the top of the FitzGerald-designed building. And the thought of stacking two more of what’s already built gives you an idea of just how tall 727 West Madison will really be.
There are two things we need to get used to about One South Halsted around the B.U.C. South Loop Bureau. First, we no longer have our stellar overhead perspective of the 44-story apartment tower from Fifield Companies and F&F Realty. And second, it looks like we’ll need to stop using One South Halsted as a moniker, as it appears 727 West Madison is not only the address, but the name, of the project. No one asked us, but the extra syllables from that pair of 7s just don’t flow well as when you have a one-word number in the there. “One” plays. “One” works. Oh well. We’ll adjust.
We took a walk around One Sou— ugh, See? There I go again — 727 West Madison last week to check on Lendlease’s progress, and the curvyness of the tower’s elliptical shape is coming into view. The tower itself is heading toward the sixth floor, while the podium is up and off the ground as well.
If you’ve gotten the feeling that curved shape is becoming a trend along the West Loop section of the Kennedy Expressway, you’re on to something. 727 West Madison joins The Parker Fulton Market in adding some rounded lines to all the right angles in the neighborhood. A brief conversation with Steve McFadden at design firm FitzGerald reveals he went with the elliptical shape to allow extra interior space within the units along those long east and west facings. Little known fact: There was to be a circular ramp leading in and out of the parking podium in the original plans (one of which went to City Council way back in October of 2012; 727 West Madison has been in the works for quite some time!) but that was rejected in favor of an easier-to-maneuver straight ramp.