There are lots of curve puns, oval jokes, and round remarks to be made about 727 West Madison, the 44-story apartment tower from Fifield Companies and F&F Realty. And that’s a good thing; it means the unique shape of this 492-unit apartment tower along the Kennedy Expressway in the Greektown section of the West Loop is coming into clear view. The ellipse eclipses all those squares and rectangles out there. We need some of this variety in our new architecture.
We’re counting Lendlease’s progress at about 15 stories to date. A little simple math tells you that puts them about one-third of the way to the top of the FitzGerald-designed building. And the thought of stacking two more of what’s already built gives you an idea of just how tall 727 West Madison will really be.