There are two things we need to get used to about One South Halsted around the B.U.C. South Loop Bureau. First, we no longer have our stellar overhead perspective of the 44-story apartment tower from Fifield Companies and F&F Realty. And second, it looks like we’ll need to stop using One South Halsted as a moniker, as it appears 727 West Madison is not only the address, but the name, of the project. No one asked us, but the extra syllables from that pair of 7s just don’t flow well as when you have a one-word number in the there. “One” plays. “One” works. Oh well. We’ll adjust.
We took a walk around One Sou— ugh, See? There I go again — 727 West Madison last week to check on Lendlease’s progress, and the curvyness of the tower’s elliptical shape is coming into view. The tower itself is heading toward the sixth floor, while the podium is up and off the ground as well.
If you’ve gotten the feeling that curved shape is becoming a trend along the West Loop section of the Kennedy Expressway, you’re on to something. 727 West Madison joins The Parker Fulton Market in adding some rounded lines to all the right angles in the neighborhood. A brief conversation with Steve McFadden at design firm FitzGerald reveals he went with the elliptical shape to allow extra interior space within the units along those long east and west facings. Little known fact: There was to be a circular ramp leading in and out of the parking podium in the original plans (one of which went to City Council way back in October of 2012; 727 West Madison has been in the works for quite some time!) but that was rejected in favor of an easier-to-maneuver straight ramp.