Now THIS is how you brand your building during construction.

Stellar signage atop Gild leaves no doubt as to what’s being built as you look up Rush Street to State.

I’m not quite sure what constitutes the second floor here, but that may very well be the underside of the 12th floor Power Construction is working on. That would darn near top out this 12-story apartment development.

Gold Coast’s lone tower crane continues sending Gild skyward at State and Division. The future 12-story, 89-unit apartment building from Newcastle Limited had reached the sixth level when I stopped by last weekend.

Gild is a design by CallisonRTKL. Power Construction is on the build.

Enjoying the photos? Metra and CTA rides, Zipcars, Divvy Bikes, camera lenses, and comfortable walking shoes are adding up. You can help offset expenses by making a greatly-appreciated donation to Building Up Chicago.

No more hiding below the fenceline for Gild Chicago.

Crews were pouring concrete on the second floor Thursday for the 12-story tower. If you were stuck in traffic in the Gold Coast neighborhood for 45 seconds, this is the reason. Those see-ment mixers don’t have a whole lot of maneuvering room at State and Division, but kudos to the Power Construction guys for keeping cars and pedestrians moving thru with minimal delays. A well-oiled machine, they are.

Metra and CTA rides, Zipcars, Divvy Bikes, camera lenses, and comfortable walking shoes add up. You can help offset expenses by making a greatly-appreciated donation to Building Up Chicago.

Progress is beginning to show above the fence line at Gild in the Gold Coast neighborhood. There might not be much to see yet, but thanks to the power of a tower crane, soon there’ll be 12 stories to peruse, and rent, if you’d like.