Four years ago when I last visited Milwaukee, it looked like The Couture was a good bet to be the next tower crane along Lake Michigan.
I was wrong. For the most part. Luckily I didn’t have any money on it.
There’s still no tower crane, but site prep for The Couture has begun, as crews rip out the remnants of the concrete slab that once supported the Milwaukee Transit Center, and get the site ready for foundation work.
The Couture will be a 44-story tower at Clybourn Street, Lincoln Memorial Drive, and Michigan Street. The prime site will offer sweeping views of the lake, the stellar Milwaukee Art Museum, and the annual home of Summerfest, Henry Maier Festival Park.
Early info on The Couture had it including up to 600 units (residents? residences? hmm). Recent features, including this one from Urban Milwaukee, show a much lower number, with 322 apartments and 40,000 square feet of commercial space.
Barrett Lo Visionary Development is The Couture’s developer; Rinka Chung Architecture is the design architect. (They’re hiring! See the website for more info, plus animated renderings.) J.H. Findorff & Son is the general contractor.
Enjoying the photos? Metra and CTA rides, Zipcars, Divvy Bikes, camera lenses, and comfortable walking shoes are adding up. You can help offset expenses by making a greatly-appreciated donation to Building Up Chicago.
If there are more than the five tower cranes I spotted in July around downtown Milwaukee (two at Marquette University, one at the Wisconsin Entertainment and Sports Center, one at 7Seventy7, and this one at 1840 North Farwell Avenue) blame it on my feet, not my heart. I walked until I could spot no more.
I saved the most mysterious for last. According to this article from Urban Milwaukee, this project is called “Farwell Tower.” That’s believable; it’s on Farwell Avenue at Kane Place on the city’s east side. The tower crane gives a solid clue as to the general contractor; Stevens Construction. As for the developer and architect (I always try to include those three entities, CG, developer, and design architect in each story) I’m relying on the aforementioned Urban Milwaukee article, and you should too. Check that link not just for the team involved, but also for the building specs. They’ve also got some great photos, taken far more recently than my July 1st visit.
Photos from July 1 follow: