From this day forward, 1035 West Van Buren would like to be called Landmark West Loop.

You know the guy at the office who refills the stapler for you, then staples the last four pages together and takes credit for the TPS reports you spent all week working on? Well, that’s a very vague analogy for what’s just happened at Related Midwest’s new apartment tower in the West Loop.

New signage had been spotted, and Stephanie Lulay at  DNAinfo reported yesterday, that what had been called 1035 West Van Buren through all the digging and heavy lifting shall henceforth be known as Landmark West Loop.

There’s still a little ways to go to top off the 30-story tower, as it’s reached about 25 floors in height, but still, a lot of the work was done before this new name swooped in. Though to be fair, buildings named after their addresses aren’t especially clever, and three-word street names are just clunky anyway. Besides, no one has moved into any of the 300 new, unfinished rental units yet, so it isn’t like they’ll need change-of-address cards already. So a new moniker for this one seems fitting. Landmark West Loop it is.

Landmark West Loop rises along the Eisenhower Expressway.