Signage proclaims The Couture’s arrival, as the newly-opened Northwestern Mutual Tower glimmers in the background.
Rumors are swirling around the Skyscraperpage forum that The Couture is about to begin construction on one of Milwaukee’s marquee corners.
On land that used to be the Milwaukee Transit Center, Barrett Lo Visionary Development is building the 44-story, 537-foot-tall residential tower in an ideal location between the Milwaukee Art Museum and Henry W. Maier Festival Park, home of Summerfest. Designed by the Milwaukee firm of Rinka Chung Architecture, The Couture will bring 600 new units to the lakefront location.
J.H. Findorff & Son is the general contractor. We just checked out some of their work at Marquette University, and we stayed in the newly completed Westin Milwaukee, last month. (We also profiled the Westin’s construction back in 2016.)
Curtis Waltz at Aerialscapes sent over two great overhead shots of the site from the past, when it was still the MKE Transit Center, and the site now, which is a bare concrete slab. We noticed the empty slab, and The Couture signage, back in July. Here’s hoping that tower crane will still be there during Summerfest 2018!
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- The Milwaukee Transit Center used to occupy the property at Michigan Street and Lincoln Memorial Drive. Photo courtesy Aerialscapes.
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- It is now a bare slab, awaiting The Couture to begin. Photo courtesy Aerialscapes.
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- Rendering of The Couture from Rinka Chung Architecture.
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- Rendering of The Couture from Rinka Chung Architecture.
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- Rendering of The Couture from Rinka Chung Architecture.
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- A billboard illustration of the Lakefront Gateway Project.
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- Signage proclaims The Couture’s arrival, as the newly-opened Northwestern Mutual Tower glimmers in the background.
